Should I build my website in markdown?

0:05Hey folks, how's it going? So, this is a

0:05Hey folks, how's it going? So, this is a bit of an interesting one today.

0:07bit of an interesting one today.

0:07bit of an interesting one today. Markdown. Should you build your website

0:10Markdown. Should you build your website

0:10Markdown. Should you build your website in markdown? It's kind of interesting

0:11in markdown? It's kind of interesting

0:12in markdown? It's kind of interesting because I've heard murmurings in the the

0:13because I've heard murmurings in the the

0:13because I've heard murmurings in the the whole kind of tech industry about people

0:16whole kind of tech industry about people

0:16whole kind of tech industry about people starting to go this way.

0:18starting to go this way.

0:18starting to go this way. Uh and we've actually had post personal

0:19Uh and we've actually had post personal

0:19Uh and we've actually had post personal close experiences with it ourselves, uh

0:22close experiences with it ourselves, uh

0:22close experiences with it ourselves, uh which I thought was very interesting

0:23which I thought was very interesting

0:23which I thought was very interesting because um

0:25because um

0:25because um believe it or not, we've actually had

0:26believe it or not, we've actually had

0:26believe it or not, we've actually had experience on both sides of the fence.

0:28experience on both sides of the fence.

0:29experience on both sides of the fence. So, you might be thinking, you know,

0:30So, you might be thinking, you know,

0:30So, you might be thinking, you know, Sanity, Next.js, that's what you do all

0:33Sanity, Next.js, that's what you do all

0:33Sanity, Next.js, that's what you do all day day in day out, and you're probably

0:36day day in day out, and you're probably

0:36day day in day out, and you're probably just going to say that Sanity is the

0:37just going to say that Sanity is the

0:37just going to say that Sanity is the best way to do all of this.

0:39best way to do all of this.

0:39best way to do all of this. Um and

0:41Um and

0:41Um and truthfully, not really and kind of

0:44truthfully, not really and kind of

0:44truthfully, not really and kind of really, just to give you kind of a an

0:46really, just to give you kind of a an

0:46really, just to give you kind of a an early spoiler for the video.

0:48early spoiler for the video.

0:48early spoiler for the video. Um

0:49Um

0:49Um but people might not know that we've

0:51but people might not know that we've

0:51but people might not know that we've actually done something to basically

0:53actually done something to basically

0:53actually done something to basically build a knockoff Cursor, uh just to see

0:56build a knockoff Cursor, uh just to see

0:56build a knockoff Cursor, uh just to see how markdown works or more specifically

0:58how markdown works or more specifically

0:58how markdown works or more specifically MDX works for building websites because,

1:02MDX works for building websites because,

1:02MDX works for building websites because, you know, it's it's a time where

1:03you know, it's it's a time where

1:03you know, it's it's a time where everybody's going for agentic websites

1:05everybody's going for agentic websites

1:06everybody's going for agentic websites and agentic this, that, and the other.

1:08and agentic this, that, and the other.

1:08and agentic this, that, and the other. And I thought it would be kind of

1:09And I thought it would be kind of

1:09And I thought it would be kind of interesting to talk about the realities

1:11interesting to talk about the realities

1:11interesting to talk about the realities of these things, um as well as kind of

1:13of these things, um as well as kind of

1:13of these things, um as well as kind of reference something that went off uh

1:15reference something that went off uh

1:15reference something that went off uh between Cursor, so this is an

1:17between Cursor, so this is an

1:17between Cursor, so this is an interesting thing, um and Sanity. And I

1:20interesting thing, um and Sanity. And I

1:20interesting thing, um and Sanity. And I think they both have relevance, and I

1:22think they both have relevance, and I

1:22think they both have relevance, and I think they both have content that you

1:24think they both have content that you

1:24think they both have content that you should take into account before you even

1:26should take into account before you even

1:26should take into account before you even start building something, um thinking of

1:28start building something, um thinking of

1:28start building something, um thinking of the long-term aspect of a website rather

1:31the long-term aspect of a website rather

1:31the long-term aspect of a website rather than just thinking, "Okay, we're going

1:33than just thinking, "Okay, we're going

1:33than just thinking, "Okay, we're going to build a traditional website. It's

1:34to build a traditional website. It's

1:34to build a traditional website. It's going to get launched, and then we're

1:36going to get launched, and then we're

1:36going to get launched, and then we're probably going to put a blog up once

1:37probably going to put a blog up once

1:37probably going to put a blog up once every couple of weeks, and then that's

1:39every couple of weeks, and then that's

1:39every couple of weeks, and then that's it."

1:40it."

1:40it." Um the entire kind of ecosystem is in a

1:43Um the entire kind of ecosystem is in a

1:43Um the entire kind of ecosystem is in a strange position right now, and it's

1:44strange position right now, and it's

1:44strange position right now, and it's kind of wild westy, um but we have had

1:47kind of wild westy, um but we have had

1:47kind of wild westy, um but we have had experience of everything that's involved

1:49experience of everything that's involved

1:49experience of everything that's involved in this, so I thought we'd just tell you

1:51in this, so I thought we'd just tell you

1:51in this, so I thought we'd just tell you from a pretty off-the-cuff way.

1:54from a pretty off-the-cuff way.

1:54from a pretty off-the-cuff way. So, first of all, let's start with a

1:56So, first of all, let's start with a

1:56So, first of all, let's start with a traditional headless content management

1:58traditional headless content management

1:58traditional headless content management system. Who do you think we're going to

2:00system. Who do you think we're going to

2:00system. Who do you think we're going to talk about today? Now, we actually

2:02talk about today? Now, we actually

2:02talk about today? Now, we actually haven't just had experience with Sanity.

2:04haven't just had experience with Sanity.

2:04haven't just had experience with Sanity. We've had experience with Contentful.

2:05We've had experience with Contentful.

2:05We've had experience with Contentful. We've had experience with Storyblok. Um

2:07We've had experience with Storyblok. Um

2:07We've had experience with Storyblok. Um unfortunately, we've even had experience

2:09unfortunately, we've even had experience

2:09unfortunately, we've even had experience with Strapi and Prismic, which has been

2:12with Strapi and Prismic, which has been

2:12with Strapi and Prismic, which has been a blast, let me tell you. Um but all of

2:14a blast, let me tell you. Um but all of

2:14a blast, let me tell you. Um but all of these different systems all kind of have

2:17these different systems all kind of have

2:17these different systems all kind of have very similar ways of working. Um and

2:20very similar ways of working. Um and

2:20very similar ways of working. Um and kind of like very similar software

2:22kind of like very similar software

2:22kind of like very similar software stacks or not software, but like stacks

2:25stacks or not software, but like stacks

2:25stacks or not software, but like stacks of what they do, um which is usually

2:27of what they do, um which is usually

2:27of what they do, um which is usually something like a media browser, um

2:30something like a media browser, um

2:30something like a media browser, um combined with some way of being able to

2:32combined with some way of being able to

2:32combined with some way of being able to build models for a website, so kind of a

2:34build models for a website, so kind of a

2:34build models for a website, so kind of a traditional page builder if you think of

2:36traditional page builder if you think of

2:36traditional page builder if you think of that. Um and all of these things

2:38that. Um and all of these things

2:38that. Um and all of these things combined to basically create a headless

2:41combined to basically create a headless

2:41combined to basically create a headless content management system.

2:43content management system.

2:43content management system. Now, it's it's kind of cool that we're

2:45Now, it's it's kind of cool that we're

2:45Now, it's it's kind of cool that we're able to just talk about that side of

2:46able to just talk about that side of

2:47able to just talk about that side of things, but the other side of this is is

2:49things, but the other side of this is is

2:49things, but the other side of this is is markdown or more specifically MDX. And

2:53markdown or more specifically MDX. And

2:53markdown or more specifically MDX. And if you don't know what MDX is, it's

2:54if you don't know what MDX is, it's

2:54if you don't know what MDX is, it's basically markdown with the ability to

2:56basically markdown with the ability to

2:56basically markdown with the ability to put components inside of it. Um and you

2:59put components inside of it. Um and you

2:59put components inside of it. Um and you might be asking, "Why do we put

3:00might be asking, "Why do we put

3:00might be asking, "Why do we put components inside of markdown? Why do we

3:01components inside of markdown? Why do we

3:01components inside of markdown? Why do we even care?" Um it's because if you have

3:04even care?" Um it's because if you have

3:04even care?" Um it's because if you have components inside of it, it means that

3:05components inside of it, it means that

3:05components inside of it, it means that you're able to build a traditional page

3:07you're able to build a traditional page

3:08you're able to build a traditional page builder block, like you see here. So,

3:09builder block, like you see here. So,

3:10builder block, like you see here. So, you know, there's a hero here.

3:11you know, there's a hero here.

3:11you know, there's a hero here. There's a I logo pond some people call

3:14There's a I logo pond some people call

3:14There's a I logo pond some people call these things or social proof or

3:16these things or social proof or

3:16these things or social proof or whatever. There's a left text right

3:19whatever. There's a left text right

3:19whatever. There's a left text right image, left image right text, um and a

3:23image, left image right text, um and a

3:23image, left image right text, um and a whole bunch of buttons and all this kind

3:24whole bunch of buttons and all this kind

3:24whole bunch of buttons and all this kind of functionality that exists inside of

3:26of functionality that exists inside of

3:26of functionality that exists inside of there. Each one of those would be built

3:28there. Each one of those would be built

3:28there. Each one of those would be built inside of kind of React in a component.

3:32inside of kind of React in a component.

3:32inside of kind of React in a component. Um I'm saying React, but more than

3:33Um I'm saying React, but more than

3:33Um I'm saying React, but more than likely we'll talk Next.js in this this

3:35likely we'll talk Next.js in this this

3:35likely we'll talk Next.js in this this kind of this video. Um but this can

3:38kind of this video. Um but this can

3:38kind of this video. Um but this can create these whole brand new page

3:40create these whole brand new page

3:40create these whole brand new page builder blocks.

3:41builder blocks.

3:41builder blocks. Now, this is where the paradigm shifts.

3:44Now, this is where the paradigm shifts.

3:44Now, this is where the paradigm shifts. Now, if you're using something like

3:45Now, if you're using something like

3:45Now, if you're using something like Sanity, um you get a very very

3:48Sanity, um you get a very very

3:48Sanity, um you get a very very easy-to-use drag-and-drop builder if

3:51easy-to-use drag-and-drop builder if

3:51easy-to-use drag-and-drop builder if we're using something called

3:51we're using something called

3:52we're using something called presentation, or you get kind of like

3:54presentation, or you get kind of like

3:54presentation, or you get kind of like the old school way of creating pages

3:56the old school way of creating pages

3:56the old school way of creating pages using something called structure. Uh

3:58using something called structure. Uh

3:58using something called structure. Uh structure kind of works a bit like an

4:00structure kind of works a bit like an

4:00structure kind of works a bit like an Excel spreadsheet where you just kind of

4:02Excel spreadsheet where you just kind of

4:02Excel spreadsheet where you just kind of drop things on the page and you write

4:04drop things on the page and you write

4:04drop things on the page and you write inside of inputs, kind of like a HubSpot

4:06inside of inputs, kind of like a HubSpot

4:06inside of inputs, kind of like a HubSpot form if that makes sense. Um and that

4:08form if that makes sense. Um and that

4:08form if that makes sense. Um and that gets translated to a real world website.

4:11gets translated to a real world website.

4:11gets translated to a real world website. Kind of cool. Um however, and this is

4:13Kind of cool. Um however, and this is

4:13Kind of cool. Um however, and this is where the difference starts, um when you

4:16where the difference starts, um when you

4:16where the difference starts, um when you are building a website with markdown,

4:18are building a website with markdown,

4:18are building a website with markdown, chances are the vast majority of your

4:20chances are the vast majority of your

4:20chances are the vast majority of your time you're interacting with building

4:22time you're interacting with building

4:22time you're interacting with building pages on the website, it's inside of

4:24pages on the website, it's inside of

4:24pages on the website, it's inside of kind of like a chat GPT prompt window.

4:27kind of like a chat GPT prompt window.

4:27kind of like a chat GPT prompt window. You know, like the little thing where it

4:28You know, like the little thing where it

4:28You know, like the little thing where it says, "Go talk to me today." or whatever

4:29says, "Go talk to me today." or whatever

4:30says, "Go talk to me today." or whatever it is. Um you've seen it, it's on every

4:31it is. Um you've seen it, it's on every

4:32it is. Um you've seen it, it's on every single website now. Basically, it's

4:34single website now. Basically, it's

4:34single website now. Basically, it's talking to your website in that way to

4:36talking to your website in that way to

4:36talking to your website in that way to create things. Um and this fundamentally

4:38create things. Um and this fundamentally

4:38create things. Um and this fundamentally changes the way it works because if I

4:40changes the way it works because if I

4:40changes the way it works because if I make changes on here, the changes go to

4:43make changes on here, the changes go to

4:43make changes on here, the changes go to Sanity's content lake, um and that

4:45Sanity's content lake, um and that

4:45Sanity's content lake, um and that content lake is what provides the whole

4:47content lake is what provides the whole

4:47content lake is what provides the whole website with the data. Um and then

4:49website with the data. Um and then

4:49website with the data. Um and then you're obviously offsetting that to a

4:50you're obviously offsetting that to a

4:50you're obviously offsetting that to a third-party vendor, which has a lot of

4:53third-party vendor, which has a lot of

4:53third-party vendor, which has a lot of benefits,

4:54benefits,

4:54benefits, also a lot of negatives, depending on

4:56also a lot of negatives, depending on

4:56also a lot of negatives, depending on which way you look at it.

4:58which way you look at it.

4:58which way you look at it. And then in comparison with markdown,

5:00And then in comparison with markdown,

5:00And then in comparison with markdown, you are basically putting everything

5:02you are basically putting everything

5:02you are basically putting everything inside of GitHub.

5:04inside of GitHub.

5:04inside of GitHub. Or, and this is the point that I want to

5:06Or, and this is the point that I want to

5:06Or, and this is the point that I want to kind of focus on quite heavily,

5:08kind of focus on quite heavily,

5:08kind of focus on quite heavily, you have a little bit of a problem now,

5:10you have a little bit of a problem now,

5:10you have a little bit of a problem now, which is that you have media inside of

5:12which is that you have media inside of

5:12which is that you have media inside of this. And if you ever use GitHub, there

5:14this. And if you ever use GitHub, there

5:14this. And if you ever use GitHub, there is it's a bad thing to basically save

5:16is it's a bad thing to basically save

5:16is it's a bad thing to basically save these images inside of GitHub. Um which

5:19these images inside of GitHub. Um which

5:19these images inside of GitHub. Um which takes you onto the second point, which

5:20takes you onto the second point, which

5:20takes you onto the second point, which is then, "Okay, what happens when you

5:24is then, "Okay, what happens when you

5:24is then, "Okay, what happens when you need to move away from a traditional

5:26need to move away from a traditional

5:26need to move away from a traditional headless content management system and

5:27headless content management system and

5:27headless content management system and now you need to start saving images?"

5:29now you need to start saving images?"

5:29now you need to start saving images?" Um so I believe, I think it's Vercel

5:32Um so I believe, I think it's Vercel

5:32Um so I believe, I think it's Vercel blob from last time I checked, that the

5:35blob from last time I checked, that the

5:35blob from last time I checked, that the cursor team is using. I'm not sure what

5:36cursor team is using. I'm not sure what

5:36cursor team is using. I'm not sure what it said about on here.

5:39it said about on here.

5:39it said about on here. They're mostly talking about removing

5:40They're mostly talking about removing

5:40They're mostly talking about removing complexity,

5:41complexity,

5:41complexity, um which is like user management. So

5:43um which is like user management. So

5:43um which is like user management. So they're handling all of this again

5:44they're handling all of this again

5:44they're handling all of this again through um the actual GitHub

5:49through um the actual GitHub

5:49through um the actual GitHub side now.

5:51side now.

5:51side now. And so

5:52And so

5:52And so that's that's quite cool and that seems

5:54that's that's quite cool and that seems

5:54that's that's quite cool and that seems like a a logical next step. And I think

5:57like a a logical next step. And I think

5:58like a a logical next step. And I think it is very cool, but you're basically

6:01it is very cool, but you're basically

6:01it is very cool, but you're basically kind of shifting from one third party to

6:03kind of shifting from one third party to

6:03kind of shifting from one third party to another third party because effectively

6:05another third party because effectively

6:05another third party because effectively you see need save images, the most

6:07you see need save images, the most

6:07you see need save images, the most simple way of doing it is through

6:09simple way of doing it is through

6:09simple way of doing it is through something like Vercel blob. And but the

6:11something like Vercel blob. And but the

6:11something like Vercel blob. And but the problem here now, if you are going to go

6:13problem here now, if you are going to go

6:13problem here now, if you are going to go down this route

6:15down this route

6:15down this route is that you need to be able to upload

6:16is that you need to be able to upload

6:16is that you need to be able to upload those images. Now, how do you do it?

6:18those images. Now, how do you do it?

6:18those images. Now, how do you do it? Now, I can't remember if this is

6:21Now, I can't remember if this is

6:21Now, I can't remember if this is fiction or whether I've actually seen

6:23fiction or whether I've actually seen

6:23fiction or whether I've actually seen this

6:24this

6:24this which is

6:26which is

6:26which is This is it. Yeah. So, this section here

6:29This is it. Yeah. So, this section here

6:29This is it. Yeah. So, this section here they talk a little bit about asset

6:30they talk a little bit about asset

6:30they talk a little bit about asset management. Now, they've built their own

6:33management. Now, they've built their own

6:33management. Now, they've built their own asset manager which I think is built on

6:35asset manager which I think is built on

6:35asset manager which I think is built on top of Vercel blobs last time I looked

6:37top of Vercel blobs last time I looked

6:37top of Vercel blobs last time I looked at it into

6:39at it into

6:39at it into their website. Now, depending on how you

6:42their website. Now, depending on how you

6:42their website. Now, depending on how you look at this. Now, I'm not an and this

6:43look at this. Now, I'm not an and this

6:43look at this. Now, I'm not an and this is this is my bias coming through here.

6:45is this is my bias coming through here.

6:46is this is my bias coming through here. I absolutely hate rolling your own for

6:48I absolutely hate rolling your own for

6:49I absolutely hate rolling your own for most things. And the reason why is is

6:51most things. And the reason why is is

6:51most things. And the reason why is is because as soon as you start rolling

6:52because as soon as you start rolling

6:52because as soon as you start rolling your own, you have to manage those

6:54your own, you have to manage those

6:54your own, you have to manage those things and if they break, it becomes a

6:56things and if they break, it becomes a

6:56things and if they break, it becomes a nightmare. Especially if it's something

6:58nightmare. Especially if it's something

6:58nightmare. Especially if it's something is is kind of fundamental to a website

7:00is is kind of fundamental to a website

7:00is is kind of fundamental to a website as a media browser.

7:02as a media browser.

7:02as a media browser. That being said, you know, the Cursor

7:03That being said, you know, the Cursor

7:03That being said, you know, the Cursor team is is a very talented tech team so

7:05team is is a very talented tech team so

7:05team is is a very talented tech team so I suspect they may be able to build a a

7:07I suspect they may be able to build a a

7:07I suspect they may be able to build a a media browser that never breaks and is

7:09media browser that never breaks and is

7:09media browser that never breaks and is totally fine. Um

7:11totally fine. Um

7:11totally fine. Um however, there is you know, there's a

7:13however, there is you know, there's a

7:13however, there is you know, there's a lot of complications with that and it's

7:15lot of complications with that and it's

7:15lot of complications with that and it's very very easy to break them.

7:18very very easy to break them.

7:18very very easy to break them. And the other problem here and obviously

7:19And the other problem here and obviously

7:20And the other problem here and obviously I there is one great thing here which is

7:21I there is one great thing here which is

7:21I there is one great thing here which is they're going to talk very quickly about

7:23they're going to talk very quickly about

7:23they're going to talk very quickly about the the cost of this cuz it is it is a

7:24the the cost of this cuz it is it is a

7:24the the cost of this cuz it is it is a lot cheaper

7:26lot cheaper

7:26lot cheaper to potentially do it this way.

7:28to potentially do it this way.

7:28to potentially do it this way. But the big thing here is you have to

7:29But the big thing here is you have to

7:29But the big thing here is you have to take into account that Cursor's team is

7:31take into account that Cursor's team is

7:31take into account that Cursor's team is obviously going to be using Cursor a

7:33obviously going to be using Cursor a

7:33obviously going to be using Cursor a lot. I think they even said themselves

7:35lot. I think they even said themselves

7:35lot. I think they even said themselves pretty much every member of the team

7:36pretty much every member of the team

7:36pretty much every member of the team uses Cursor which I actually think will

7:39uses Cursor which I actually think will

7:39uses Cursor which I actually think will become increasingly normalized for an AI

7:42become increasingly normalized for an AI

7:42become increasingly normalized for an AI agent to work for every member of the

7:44agent to work for every member of the

7:44agent to work for every member of the team.

7:45team.

7:45team. Um I don't believe that's going to be

7:47Um I don't believe that's going to be

7:47Um I don't believe that's going to be something like Microsoft co-pilot. I

7:48something like Microsoft co-pilot. I

7:48something like Microsoft co-pilot. I don't think it's ever going to expand

7:50don't think it's ever going to expand

7:50don't think it's ever going to expand that functionality out into every single

7:53that functionality out into every single

7:53that functionality out into every single crevice and cranny

7:54crevice and cranny

7:54crevice and cranny um on like your website and being able

7:56um on like your website and being able

7:56um on like your website and being able to use all these different

7:58to use all these different

7:58to use all these different interconnected tooling, but I do think

8:00interconnected tooling, but I do think

8:00interconnected tooling, but I do think something like Claude or like ChatGPT is

8:03something like Claude or like ChatGPT is

8:03something like Claude or like ChatGPT is going to sit as a middleman between all

8:05going to sit as a middleman between all

8:05going to sit as a middleman between all of these different systems.

8:06of these different systems.

8:07of these different systems. But right now, that's a very, very

8:09But right now, that's a very, very

8:09But right now, that's a very, very different kind of thing. So, um for

8:12different kind of thing. So, um for

8:12different kind of thing. So, um for example, in most companies, you probably

8:14example, in most companies, you probably

8:14example, in most companies, you probably can just create a page. And and again,

8:17can just create a page. And and again,

8:17can just create a page. And and again, this is where if we go back to the

8:19this is where if we go back to the

8:19this is where if we go back to the Sanity version, you can already use

8:21Sanity version, you can already use

8:21Sanity version, you can already use Sanity with an MCP, so you are

8:23Sanity with an MCP, so you are

8:23Sanity with an MCP, so you are effectively doing the same thing just

8:24effectively doing the same thing just

8:24effectively doing the same thing just with one less service in place. Um

8:28with one less service in place. Um

8:28with one less service in place. Um but you can build page builders this

8:29but you can build page builders this

8:29but you can build page builders this way. So, you would say, "Okay, can you

8:32way. So, you would say, "Okay, can you

8:32way. So, you would say, "Okay, can you build me a homepage for the

8:33build me a homepage for the

8:34build me a homepage for the sanity.robotstudio.com website?" Um you

8:37sanity.robotstudio.com website?" Um you

8:37sanity.robotstudio.com website?" Um you also now have to kind of onboard

8:39also now have to kind of onboard

8:39also now have to kind of onboard marketing folks into the concept of,

8:42marketing folks into the concept of,

8:42marketing folks into the concept of, "Oh, by the way, you need to understand

8:43"Oh, by the way, you need to understand

8:43"Oh, by the way, you need to understand how context works," which is not the

8:45how context works," which is not the

8:45how context works," which is not the easiest thing to understand if you, you

8:47easiest thing to understand if you, you

8:47easiest thing to understand if you, you know, you haven't been adjacent to

8:49know, you haven't been adjacent to

8:49know, you haven't been adjacent to development all these years.

8:50development all these years.

8:50development all these years. Um but essentially now the the the whole

8:53Um but essentially now the the the whole

8:53Um but essentially now the the the whole model changes in the way that it works

8:54model changes in the way that it works

8:55model changes in the way that it works because we're saying,

8:56because we're saying,

8:56because we're saying, "Okay, everybody's a developer."

8:59"Okay, everybody's a developer."

8:59"Okay, everybody's a developer." So, this is You can see where this gets

9:00So, this is You can see where this gets

9:00So, this is You can see where this gets kind of complicated because not only

9:02kind of complicated because not only

9:02kind of complicated because not only we're only up to the point of where

9:03we're only up to the point of where

9:03we're only up to the point of where we're saying, "Okay, let's just put a

9:04we're saying, "Okay, let's just put a

9:04we're saying, "Okay, let's just put a couple of images on the website." Um

9:07couple of images on the website." Um

9:07couple of images on the website." Um but I but I think it's a very

9:08but I but I think it's a very

9:08but I but I think it's a very interesting point. And you can see here

9:11interesting point. And you can see here

9:11interesting point. And you can see here uh one of the biggest things as well was

9:13uh one of the biggest things as well was

9:13uh one of the biggest things as well was performance that you can see on this.

9:14performance that you can see on this.

9:14performance that you can see on this. And I think this is kind of interesting

9:16And I think this is kind of interesting

9:16And I think this is kind of interesting because people are going to push harder

9:17because people are going to push harder

9:18because people are going to push harder and harder for performance with their

9:19and harder for performance with their

9:19and harder for performance with their websites because naturally um

9:22websites because naturally um

9:22websites because naturally um you know, there's there's far more focus

9:24you know, there's there's far more focus

9:24you know, there's there's far more focus on providing content to I don't want to

9:26on providing content to I don't want to

9:26on providing content to I don't want to talk about AO. We're not going to talk

9:28talk about AO. We're not going to talk

9:28talk about AO. We're not going to talk about that today, but to kind of like

9:30about that today, but to kind of like

9:30about that today, but to kind of like LLMs to be able to get information about

9:32LLMs to be able to get information about

9:32LLMs to be able to get information about your website. So, if you go, "What's the

9:34your website. So, if you go, "What's the

9:34your website. So, if you go, "What's the best Sanity CMS agency?" hopefully we

9:37best Sanity CMS agency?" hopefully we

9:37best Sanity CMS agency?" hopefully we show up, right? Um, but that is

9:39show up, right? Um, but that is

9:39show up, right? Um, but that is something that people focus on. Um, and

9:42something that people focus on. Um, and

9:42something that people focus on. Um, and again, this is this is really important

9:44again, this is this is really important

9:44again, this is this is really important that you kind of understand all of these

9:45that you kind of understand all of these

9:45that you kind of understand all of these things um, that are benefits and

9:49things um, that are benefits and

9:49things um, that are benefits and drawbacks in it. Um, because no neither

9:52drawbacks in it. Um, because no neither

9:52drawbacks in it. Um, because no neither option I'm I'm going to let you in on

9:53option I'm I'm going to let you in on

9:53option I'm I'm going to let you in on the the kind of the spoiler that I

9:54the the kind of the spoiler that I

9:54the the kind of the spoiler that I talked about at the start. Neither

9:56talked about at the start. Neither

9:57talked about at the start. Neither option is without its faults or without

10:00option is without its faults or without

10:00option is without its faults or without its problems. Um, and the very system

10:03its problems. Um, and the very system

10:03its problems. Um, and the very system that you use inherently is going to make

10:05that you use inherently is going to make

10:05that you use inherently is going to make a massive impact on your business.

10:08a massive impact on your business.

10:08a massive impact on your business. Now,

10:09Now,

10:09Now, me personally, I actually really do like

10:13me personally, I actually really do like

10:13me personally, I actually really do like the markdown way of doing things, the

10:14the markdown way of doing things, the

10:14the markdown way of doing things, the MDX um, system.

10:17MDX um, system.

10:17MDX um, system. However, 99% of uh, teams, I would

10:22However, 99% of uh, teams, I would

10:22However, 99% of uh, teams, I would probably say this

10:24probably say this

10:24probably say this well, I say it's Okay, here's the

10:26well, I say it's Okay, here's the

10:26well, I say it's Okay, here's the caveat, right? 99% of teams at this

10:30caveat, right? 99% of teams at this

10:30caveat, right? 99% of teams at this moment do not understand the trade-off

10:33moment do not understand the trade-off

10:33moment do not understand the trade-off to build it this way.

10:35to build it this way.

10:35to build it this way. Um, and I don't think the team is going

10:37Um, and I don't think the team is going

10:37Um, and I don't think the team is going to be able to edit and continue to build

10:38to be able to edit and continue to build

10:38to be able to edit and continue to build it. However,

10:41it. However,

10:41it. However, I think if that team is willing to skill

10:43I think if that team is willing to skill

10:43I think if that team is willing to skill up and spend the next 3 to 6 months

10:46up and spend the next 3 to 6 months

10:46up and spend the next 3 to 6 months pretty much teaching every single member

10:47pretty much teaching every single member

10:47pretty much teaching every single member of the team, no matter, you know, like

10:49of the team, no matter, you know, like

10:49of the team, no matter, you know, like uh, age, ability, uh, previous

10:52uh, age, ability, uh, previous

10:52uh, age, ability, uh, previous experience adjacent to developers, if

10:54experience adjacent to developers, if

10:54experience adjacent to developers, if they're willing to take that time to

10:55they're willing to take that time to

10:55they're willing to take that time to spend that time to try and focus people

10:58spend that time to try and focus people

10:58spend that time to try and focus people around these things,

11:00around these things,

11:00around these things, maybe it might be worth the payoff. Um,

11:03maybe it might be worth the payoff. Um,

11:03maybe it might be worth the payoff. Um, if you're a team like Cursor, it's

11:04if you're a team like Cursor, it's

11:04if you're a team like Cursor, it's absolutely worth the payoff, right? If

11:06absolutely worth the payoff, right? If

11:06absolutely worth the payoff, right? If you're a team that's that's very, very

11:08you're a team that's that's very, very

11:08you're a team that's that's very, very close to the metal when it comes to

11:09close to the metal when it comes to

11:10close to the metal when it comes to development, when it comes to AI,

11:12development, when it comes to AI,

11:12development, when it comes to AI, yeah, it seems great.

11:13yeah, it seems great.

11:13yeah, it seems great. However, on the other hand, if you have

11:15However, on the other hand, if you have

11:15However, on the other hand, if you have a lot of marketers on your team and the

11:17a lot of marketers on your team and the

11:17a lot of marketers on your team and the marketers are willing to start actually

11:19marketers are willing to start actually

11:19marketers are willing to start actually taking baby steps towards using AI in

11:22taking baby steps towards using AI in

11:22taking baby steps towards using AI in separate flows, so like are able to use

11:24separate flows, so like are able to use

11:24separate flows, so like are able to use AI and start moving into AI with MCPs,

11:29AI and start moving into AI with MCPs,

11:29AI and start moving into AI with MCPs, Sanity's got an MCP. Why not just use

11:31Sanity's got an MCP. Why not just use

11:31Sanity's got an MCP. Why not just use that

11:32that

11:32that for now and see how they get on with

11:34for now and see how they get on with

11:34for now and see how they get on with that. Um and if anybody has done this

11:36that. Um and if anybody has done this

11:36that. Um and if anybody has done this and we have done this ourselves, um if

11:38and we have done this ourselves, um if

11:38and we have done this ourselves, um if you start looking at how these output

11:41you start looking at how these output

11:41you start looking at how these output content, you you really have to do a lot

11:44content, you you really have to do a lot

11:44content, you you really have to do a lot of personalization of creating a a full

11:48of personalization of creating a a full

11:48of personalization of creating a a full AI harness for yourself to be able to

11:51AI harness for yourself to be able to

11:51AI harness for yourself to be able to generate the content that you actually

11:52generate the content that you actually

11:52generate the content that you actually want with the the voice that you want.

11:55want with the the voice that you want.

11:55want with the the voice that you want. Um and if I said harness and your eyes

11:57Um and if I said harness and your eyes

11:57Um and if I said harness and your eyes just glazed over, a harness is

11:59just glazed over, a harness is

11:59just glazed over, a harness is effectively just the way that you use AI

12:02effectively just the way that you use AI

12:02effectively just the way that you use AI to do what you want to do. Your

12:03to do what you want to do. Your

12:03to do what you want to do. Your personalization, your opinionation of

12:05personalization, your opinionation of

12:05personalization, your opinionation of that particular AI uh and all the

12:08that particular AI uh and all the

12:08that particular AI uh and all the systems that you use around it. Um

12:10systems that you use around it. Um

12:10systems that you use around it. Um because that is extremely important in

12:12because that is extremely important in

12:12because that is extremely important in building these things. Um if you are in

12:15building these things. Um if you are in

12:15building these things. Um if you are in if you are particularly interested in

12:16if you are particularly interested in

12:16if you are particularly interested in that, we actually use it quite a lot

12:18that, we actually use it quite a lot

12:18that, we actually use it quite a lot internally and I'd be more than happy to

12:19internally and I'd be more than happy to

12:19internally and I'd be more than happy to do a video of that in its own right,

12:23do a video of that in its own right,

12:23do a video of that in its own right, but I would say, you know, consider all

12:25but I would say, you know, consider all

12:25but I would say, you know, consider all these different trade-offs, the the

12:27these different trade-offs, the the

12:27these different trade-offs, the the media browsers, the um the the focus on

12:31media browsers, the um the the focus on

12:31media browsers, the um the the focus on forcing people to actually use

12:33forcing people to actually use

12:33forcing people to actually use almost religiously an AI tool, um

12:37almost religiously an AI tool, um

12:38almost religiously an AI tool, um the way that you actually make changes

12:39the way that you actually make changes

12:39the way that you actually make changes on a page. So, gone are the days where

12:41on a page. So, gone are the days where

12:41on a page. So, gone are the days where you can go into, for example, Sanity and

12:43you can go into, for example, Sanity and

12:43you can go into, for example, Sanity and you can click and you can highlight it

12:45you can click and you can highlight it

12:45you can click and you can highlight it and change it manually like you would do

12:47and change it manually like you would do

12:47and change it manually like you would do a Word document. That's going to change

12:49a Word document. That's going to change

12:49a Word document. That's going to change quite crazy in comparison. Um

12:53quite crazy in comparison. Um

12:53quite crazy in comparison. Um all of these things are the trade-off,

12:54all of these things are the trade-off,

12:54all of these things are the trade-off, but the the the thing that you get out

12:56but the the the thing that you get out

12:56but the the the thing that you get out of this

12:57of this

12:57of this is a

12:59is a

12:59is a a more

13:01a more

13:01a more agentic ready

13:03agentic ready

13:03agentic ready website if you are willing to take the

13:06website if you are willing to take the

13:06website if you are willing to take the compromise.

13:08compromise.

13:08compromise. And by agentic, I'm talking like a

13:11And by agentic, I'm talking like a

13:11And by agentic, I'm talking like a bare-bones. It's the the the easiest way

13:12bare-bones. It's the the the easiest way

13:12bare-bones. It's the the the easiest way to describe it is that you have Sanity,

13:14to describe it is that you have Sanity,

13:14to describe it is that you have Sanity, which is kind of like a Swiss Army knife

13:17which is kind of like a Swiss Army knife

13:17which is kind of like a Swiss Army knife or like a modern car, like a a brand new

13:20or like a modern car, like a a brand new

13:20or like a modern car, like a a brand new electric car.

13:21electric car.

13:21electric car. Um so, like a Tesla, let's say a Tesla

13:23Um so, like a Tesla, let's say a Tesla

13:23Um so, like a Tesla, let's say a Tesla for the sake of this. Tesla has all

13:25for the sake of this. Tesla has all

13:25for the sake of this. Tesla has all these different functionalities, right?

13:26these different functionalities, right?

13:26these different functionalities, right? You can you can reverse it. It's pretty

13:27You can you can reverse it. It's pretty

13:28You can you can reverse it. It's pretty hard to slam the Tesla into a wall

13:29hard to slam the Tesla into a wall

13:29hard to slam the Tesla into a wall because it's got all different bells and

13:31because it's got all different bells and

13:31because it's got all different bells and whistles um being able to do that. Um

13:35whistles um being able to do that. Um

13:35whistles um being able to do that. Um and compare that kind of like fully

13:38and compare that kind of like fully

13:38and compare that kind of like fully integrated fully end-to-end solution

13:42integrated fully end-to-end solution

13:42integrated fully end-to-end solution versus you know, like one of these kit

13:44versus you know, like one of these kit

13:44versus you know, like one of these kit cars that somebody builds in their

13:45cars that somebody builds in their

13:45cars that somebody builds in their garages. Um it probably will

13:49garages. Um it probably will

13:49garages. Um it probably will probably in a straight line will out

13:52probably in a straight line will out

13:52probably in a straight line will out accelerate a Tesla.

13:54accelerate a Tesla.

13:54accelerate a Tesla. Uh

13:55Uh

13:55Uh okay. Let's Let's not go too much into

13:56okay. Let's Let's not go too much into

13:56okay. Let's Let's not go too much into the Let's not think too much into the

13:57the Let's not think too much into the

13:57the Let's not think too much into the analogy, but it probably Let's say for

13:58analogy, but it probably Let's say for

13:58analogy, but it probably Let's say for the sake of this, it would out

14:00the sake of this, it would out

14:00the sake of this, it would out accelerate out accelerate it. However,

14:02accelerate out accelerate it. However,

14:02accelerate out accelerate it. However, as soon as you start reversing that

14:04as soon as you start reversing that

14:04as soon as you start reversing that thing, it might not even have a reverse

14:06thing, it might not even have a reverse

14:06thing, it might not even have a reverse gear. It might not have Of course, it's

14:08gear. It might not have Of course, it's

14:08gear. It might not have Of course, it's not going to have any electric sensors

14:10not going to have any electric sensors

14:10not going to have any electric sensors and it's not going to do all this fancy

14:11and it's not going to do all this fancy

14:11and it's not going to do all this fancy stuff. Um but it does this one thing

14:14stuff. Um but it does this one thing

14:14stuff. Um but it does this one thing very very well, which is kind of like a

14:16very very well, which is kind of like a

14:16very very well, which is kind of like a more refined restricted uh or or a

14:20more refined restricted uh or or a

14:20more refined restricted uh or or a stripped-away driving experience in the

14:22stripped-away driving experience in the

14:22stripped-away driving experience in the same way it is with a markdown website

14:25same way it is with a markdown website

14:25same way it is with a markdown website with AI, with Next.js.

14:27with AI, with Next.js.

14:27with AI, with Next.js. Uh I hope this is a kind of a nice

14:29Uh I hope this is a kind of a nice

14:29Uh I hope this is a kind of a nice primer like a an intro to all of this

14:31primer like a an intro to all of this

14:31primer like a an intro to all of this and we're more than happy to kind of

14:32and we're more than happy to kind of

14:32and we're more than happy to kind of talk more in depth about each of these

14:34talk more in depth about each of these

14:34talk more in depth about each of these individual aspects. Um and if you liked

14:37individual aspects. Um and if you liked

14:37individual aspects. Um and if you liked it, feel free to, you know, hit the

14:38it, feel free to, you know, hit the

14:38it, feel free to, you know, hit the like, hit the subscribe, whatever at the

14:40like, hit the subscribe, whatever at the

14:40like, hit the subscribe, whatever at the bottom um because I would absolutely

14:42bottom um because I would absolutely

14:42bottom um because I would absolutely love to talk more in depth about this

14:43love to talk more in depth about this

14:43love to talk more in depth about this sort of stuff. Um but yeah, good primer.

14:46sort of stuff. Um but yeah, good primer.

14:46sort of stuff. Um but yeah, good primer. Have a great day. Take care.

14:48Have a great day. Take care.

14:48Have a great day. Take care. Bye-bye.