A Very Practical Introduction to AEO, GEO & AI SEO

0:04Hey folks, how's it going? Hope you're

0:04Hey folks, how's it going? Hope you're having a great day today. So, I want to

0:05having a great day today. So, I want to

0:05having a great day today. So, I want to talk to you about AEO,

0:08talk to you about AEO,

0:08talk to you about AEO, GEO,

0:09GEO,

0:09GEO, AISEO.

0:11AISEO.

0:11AISEO. Okay? They're all basically the same

0:13Okay? They're all basically the same

0:13Okay? They're all basically the same thing, despite what everybody's going to

0:14thing, despite what everybody's going to

0:14thing, despite what everybody's going to say and argue about the nomenclature,

0:17say and argue about the nomenclature,

0:17say and argue about the nomenclature, but trust me on this when I tell you

0:18but trust me on this when I tell you

0:18but trust me on this when I tell you today we're going to talk about the

0:19today we're going to talk about the

0:19today we're going to talk about the technical. These things work. We've been

0:21technical. These things work. We've been

0:21technical. These things work. We've been monitoring them internally ourselves,

0:23monitoring them internally ourselves,

0:23monitoring them internally ourselves, and you can apply them on your own

0:24and you can apply them on your own

0:24and you can apply them on your own website, or you can go and talk to the

0:27website, or you can go and talk to the

0:27website, or you can go and talk to the best Next.js sanity agency around

0:32best Next.js sanity agency around

0:32best Next.js sanity agency around uh if you want to help in building this

0:34uh if you want to help in building this

0:34uh if you want to help in building this yourself. So, anyway, let's go through

0:36yourself. So, anyway, let's go through

0:36yourself. So, anyway, let's go through this.

0:37this.

0:37this. Um let's start with the actual website

0:39Um let's start with the actual website

0:39Um let's start with the actual website itself. Now, this is something you can

0:41itself. Now, this is something you can

0:41itself. Now, this is something you can do that you're not necessarily a

0:42do that you're not necessarily a

0:42do that you're not necessarily a developer, but you can still get the

0:43developer, but you can still get the

0:43developer, but you can still get the same end result. If you right click on

0:45same end result. If you right click on

0:45same end result. If you right click on any website and you hit inspect,

0:48any website and you hit inspect,

0:48any website and you hit inspect, there's two things I would advise doing.

0:50there's two things I would advise doing.

0:50there's two things I would advise doing. So, first of all, it might not look like

0:52So, first of all, it might not look like

0:52So, first of all, it might not look like this straight away. It probably looks

0:53this straight away. It probably looks

0:53this straight away. It probably looks something like this. Now, that if you're

0:55something like this. Now, that if you're

0:55something like this. Now, that if you're on a Windows machine, sorry, sorry in

0:56on a Windows machine, sorry, sorry in

0:56on a Windows machine, sorry, sorry in advance. Um

0:58advance. Um

0:58advance. Um if you're on a Mac, what you can do is

1:00if you're on a Mac, what you can do is

1:00if you're on a Mac, what you can do is you can press command, shift, and P. I

1:01you can press command, shift, and P. I

1:01you can press command, shift, and P. I think on Windows it's control, shift,

1:03think on Windows it's control, shift,

1:03think on Windows it's control, shift, and P. And you can type disable

1:05and P. And you can type disable

1:05and P. And you can type disable JavaScript. Um now, you may notice

1:08JavaScript. Um now, you may notice

1:08JavaScript. Um now, you may notice immediately nothing's really changed.

1:10immediately nothing's really changed.

1:10immediately nothing's really changed. However, if I hit command and R, we

1:13However, if I hit command and R, we

1:13However, if I hit command and R, we refresh the page. Now, you'll notice

1:14refresh the page. Now, you'll notice

1:15refresh the page. Now, you'll notice immediately that my lines have gone on

1:16immediately that my lines have gone on

1:16immediately that my lines have gone on the front page. And the reason these

1:18the front page. And the reason these

1:18the front page. And the reason these lines have gone is because they are

1:19lines have gone is because they are

1:19lines have gone is because they are JavaScript. So, this is roughly what

1:22JavaScript. So, this is roughly what

1:22JavaScript. So, this is roughly what Google sees, and this is a great way of

1:24Google sees, and this is a great way of

1:24Google sees, and this is a great way of navigating your own website

1:26navigating your own website

1:26navigating your own website to see what's going off. Now, there are

1:29to see what's going off. Now, there are

1:29to see what's going off. Now, there are some caveats. So, if you have uh HTML on

1:33some caveats. So, if you have uh HTML on

1:33some caveats. So, if you have uh HTML on the page, so if you're looking at the

1:34the page, so if you're looking at the

1:34the page, so if you're looking at the left-hand side and it shows you exactly

1:36left-hand side and it shows you exactly

1:36left-hand side and it shows you exactly what's going on. So, for example, if I

1:38what's going on. So, for example, if I

1:38what's going on. So, for example, if I press this little thing up here, and I

1:40press this little thing up here, and I

1:40press this little thing up here, and I press here, you're going to see things

1:41press here, you're going to see things

1:41press here, you're going to see things like divs, you're going to see things

1:43like divs, you're going to see things

1:43like divs, you're going to see things like P tags, which basically just means

1:45like P tags, which basically just means

1:45like P tags, which basically just means paragraph. Um this is how you can

1:46paragraph. Um this is how you can

1:46paragraph. Um this is how you can actually see the content on your page,

1:48actually see the content on your page,

1:48actually see the content on your page, and you can go through the page, and you

1:49and you can go through the page, and you

1:49and you can go through the page, and you can work out exactly what's going on.

1:52can work out exactly what's going on.

1:52can work out exactly what's going on. So, again, JavaScript's turned off, I

1:54So, again, JavaScript's turned off, I

1:54So, again, JavaScript's turned off, I can see all of this stuff on the page.

1:56can see all of this stuff on the page.

1:56can see all of this stuff on the page. Now, the beauty of this is that from an

1:58Now, the beauty of this is that from an

1:58Now, the beauty of this is that from an SEO perspective, you're doing something

2:00SEO perspective, you're doing something

2:00SEO perspective, you're doing something very, very good. And from GEO from AEO

2:03very, very good. And from GEO from AEO

2:03very, very good. And from GEO from AEO perspective, you're also doing something

2:05perspective, you're also doing something

2:05perspective, you're also doing something very, very good, but not quite the best,

2:07very, very good, but not quite the best,

2:07very, very good, but not quite the best, which we're going to talk about in a

2:08which we're going to talk about in a

2:08which we're going to talk about in a second. So, for now,

2:11second. So, for now,

2:11second. So, for now, um this is quite important and this is

2:12um this is quite important and this is

2:12um this is quite important and this is especially important. I'll tell you

2:13especially important. I'll tell you

2:13especially important. I'll tell you where everybody screws it up so you can

2:15where everybody screws it up so you can

2:15where everybody screws it up so you can not screw it up yourself. Let's enable

2:17not screw it up yourself. Let's enable

2:17not screw it up yourself. Let's enable the JavaScript again

2:19the JavaScript again

2:19the JavaScript again um because my navigation won't work and

2:20um because my navigation won't work and

2:20um because my navigation won't work and let's go over to blog.

2:23let's go over to blog.

2:23let's go over to blog. Now, you can make your navigation work

2:25Now, you can make your navigation work

2:25Now, you can make your navigation work without JavaScript. We've purposely

2:27without JavaScript. We've purposely

2:27without JavaScript. We've purposely chose not to do that. There is a way

2:29chose not to do that. There is a way

2:29chose not to do that. There is a way around it and you can do some clever

2:31around it and you can do some clever

2:31around it and you can do some clever stuff. Uh but for the sake of this

2:32stuff. Uh but for the sake of this

2:32stuff. Uh but for the sake of this conversation, just keeping it nice and

2:34conversation, just keeping it nice and

2:34conversation, just keeping it nice and simple. Uh

2:35simple. Uh

2:35simple. Uh when you have pages like this, I'll show

2:37when you have pages like this, I'll show

2:37when you have pages like this, I'll show you what everybody screws screws up. So,

2:39you what everybody screws screws up. So,

2:39you what everybody screws screws up. So, if you hit command shift P again and

2:40if you hit command shift P again and

2:40if you hit command shift P again and let's disable JavaScript, right? Let's

2:42let's disable JavaScript, right? Let's

2:42let's disable JavaScript, right? Let's refresh the page. Okay, lines have gone.

2:44refresh the page. Okay, lines have gone.

2:44refresh the page. Okay, lines have gone. We see where we're going with this, but

2:46We see where we're going with this, but

2:46We see where we're going with this, but the page, the blog posts are still here,

2:50the page, the blog posts are still here,

2:50the page, the blog posts are still here, okay? Now, more importantly, we have

2:52okay? Now, more importantly, we have

2:52okay? Now, more importantly, we have pagination, which means that if a

2:53pagination, which means that if a

2:54pagination, which means that if a crawler hits the website, they need to

2:55crawler hits the website, they need to

2:55crawler hits the website, they need to go through the pagination. They need to

2:57go through the pagination. They need to

2:57go through the pagination. They need to see more than just I think it's 12 or 9

2:59see more than just I think it's 12 or 9

2:59see more than just I think it's 12 or 9 or something, more than the first set of

3:01or something, more than the first set of

3:01or something, more than the first set of articles. So, let's go to the next one.

3:03articles. So, let's go to the next one.

3:03articles. So, let's go to the next one. Let's go to page two.

3:05Let's go to page two.

3:05Let's go to page two. Great, I can see page two.

3:07Great, I can see page two.

3:07Great, I can see page two. Let's go to page three.

3:12You see what I'm saying? This is really

3:12You see what I'm saying? This is really important. Same principle, I think these

3:14important. Same principle, I think these

3:14important. Same principle, I think these still work. I want to see the

3:15still work. I want to see the

3:15still work. I want to see the categories. Okay, categories don't work

3:17categories. Okay, categories don't work

3:18categories. Okay, categories don't work right now. So, that's something I'm

3:18right now. So, that's something I'm

3:18right now. So, that's something I'm going to go fix after this video, but

3:20going to go fix after this video, but

3:20going to go fix after this video, but you can see the point of what I'm

3:21you can see the point of what I'm

3:21you can see the point of what I'm showing you, which is that the more you

3:24showing you, which is that the more you

3:24showing you, which is that the more you can do without JavaScript, the better

3:25can do without JavaScript, the better

3:26can do without JavaScript, the better the website generally indexes. This is a

3:28the website generally indexes. This is a

3:28the website generally indexes. This is a general rule of thumb, so don't hold

3:30general rule of thumb, so don't hold

3:30general rule of thumb, so don't hold this as like uh you know, like as the

3:34this as like uh you know, like as the

3:34this as like uh you know, like as the the be-all and end-all, but it is very,

3:35the be-all and end-all, but it is very,

3:35the be-all and end-all, but it is very, very important. It also means that a lot

3:38very important. It also means that a lot

3:38very important. It also means that a lot of this stuff can get cached if you're

3:40of this stuff can get cached if you're

3:40of this stuff can get cached if you're rendering it statically. Uh again, there

3:43rendering it statically. Uh again, there

3:43rendering it statically. Uh again, there are some nuances with rendering

3:44are some nuances with rendering

3:44are some nuances with rendering techniques and things, but just for the

3:45techniques and things, but just for the

3:45techniques and things, but just for the sake of doing one big overall what you

3:48sake of doing one big overall what you

3:48sake of doing one big overall what you should be looking for, this is the first

3:50should be looking for, this is the first

3:50should be looking for, this is the first thing that we do when we look at

3:52thing that we do when we look at

3:52thing that we do when we look at actually assessing a website as far as

3:54actually assessing a website as far as

3:54actually assessing a website as far as SEO, AEO, GEO, AISEO. From now on, I'm

3:57SEO, AEO, GEO, AISEO. From now on, I'm

3:57SEO, AEO, GEO, AISEO. From now on, I'm just going to say SEO and AEO because

4:00just going to say SEO and AEO because

4:00just going to say SEO and AEO because it's the ones I'm used to.

4:02it's the ones I'm used to.

4:02it's the ones I'm used to. Now, um one thing that I actually stole

4:04Now, um one thing that I actually stole

4:04Now, um one thing that I actually stole from one of Profound's uh presentation

4:07from one of Profound's uh presentation

4:07from one of Profound's uh presentation is this website, which is quite useful.

4:09is this website, which is quite useful.

4:09is this website, which is quite useful. So, this website is RunRepeat.

4:12So, this website is RunRepeat.

4:12So, this website is RunRepeat. And why is RunRepeat so interesting? In

4:14And why is RunRepeat so interesting? In

4:14And why is RunRepeat so interesting? In fact, let me pop up the next tab.

4:16fact, let me pop up the next tab.

4:16fact, let me pop up the next tab. RunRepeat is very, very interesting

4:17RunRepeat is very, very interesting

4:17RunRepeat is very, very interesting because it gets cited a lot, like a lot,

4:21because it gets cited a lot, like a lot,

4:21because it gets cited a lot, like a lot, a lot.

4:22a lot.

4:22a lot. Um and the reason why it gets cited so

4:24Um and the reason why it gets cited so

4:24Um and the reason why it gets cited so much, you can probably tell immediately,

4:26much, you can probably tell immediately,

4:26much, you can probably tell immediately, is that everything that you're seeing on

4:28is that everything that you're seeing on

4:28is that everything that you're seeing on the page here is unique, interesting,

4:31the page here is unique, interesting,

4:31the page here is unique, interesting, numerical information that an AI can't

4:35numerical information that an AI can't

4:35numerical information that an AI can't find literally anywhere else. So, if you

4:37find literally anywhere else. So, if you

4:37find literally anywhere else. So, if you have unique, numerical,

4:41have unique, numerical,

4:41have unique, numerical, interesting information, and most

4:43interesting information, and most

4:43interesting information, and most importantly, AI can't find it anywhere

4:46importantly, AI can't find it anywhere

4:46importantly, AI can't find it anywhere else,

4:48else,

4:48else, you're going to do pretty well on the

4:49you're going to do pretty well on the

4:49you're going to do pretty well on the citations. So, if you go look up some of

4:51citations. So, if you go look up some of

4:51citations. So, if you go look up some of these, you know, you're like, "Oh, how

4:53these, you know, you're like, "Oh, how

4:53these, you know, you're like, "Oh, how you know, how much pressure can a Nike

4:54you know, how much pressure can a Nike

4:55you know, how much pressure can a Nike Vomero take on my feet?" This is going

4:57Vomero take on my feet?" This is going

4:57Vomero take on my feet?" This is going to tell you. How long will they last,

4:59to tell you. How long will they last,

4:59to tell you. How long will they last, right? You will get this information.

5:01right? You will get this information.

5:01right? You will get this information. So, this is very, very important. Now,

5:03So, this is very, very important. Now,

5:03So, this is very, very important. Now, the other thing that I've left off so

5:05the other thing that I've left off so

5:05the other thing that I've left off so far is content negotiation. And content

5:09far is content negotiation. And content

5:09far is content negotiation. And content negotiation sounds real scary, but it's

5:11negotiation sounds real scary, but it's

5:11negotiation sounds real scary, but it's not actually all that scary. Now,

5:14not actually all that scary. Now,

5:14not actually all that scary. Now, what this basically does is it gives a

5:16what this basically does is it gives a

5:16what this basically does is it gives a way for AI crawlers to be able to see

5:19way for AI crawlers to be able to see

5:19way for AI crawlers to be able to see your website.

5:20your website.

5:20your website. This is not a strict rule before I say

5:23This is not a strict rule before I say

5:23This is not a strict rule before I say this, but most AI crawlers do not run

5:26this, but most AI crawlers do not run

5:26this, but most AI crawlers do not run JavaScript on the website, which is the

5:27JavaScript on the website, which is the

5:27JavaScript on the website, which is the reason why I was showing you that for

5:29reason why I was showing you that for

5:29reason why I was showing you that for the first part. But the interesting

5:31the first part. But the interesting

5:31the first part. But the interesting thing here

5:32thing here

5:32thing here is when AI hits a website, it looks

5:35is when AI hits a website, it looks

5:35is when AI hits a website, it looks something

5:36something

5:36something like this. So, let me take off this bit.

5:40like this. So, let me take off this bit.

5:40like this. So, let me take off this bit. This is what a AI will basically see.

5:44This is what a AI will basically see.

5:44This is what a AI will basically see. You see this? This looks like the

5:46You see this? This looks like the

5:46You see this? This looks like the Matrix. People don't read this. I can't

5:48Matrix. People don't read this. I can't

5:48Matrix. People don't read this. I can't read this. Nobody can read this. It's

5:50read this. Nobody can read this. It's

5:50read this. Nobody can read this. It's really hard to see what is it here.

5:53really hard to see what is it here.

5:53really hard to see what is it here. However,

5:54However,

5:54However, let's try this again, but we have this

5:56let's try this again, but we have this

5:56let's try this again, but we have this nice little bit at the end, which is

5:58nice little bit at the end, which is

5:58nice little bit at the end, which is accept text markdown. Now, you have to

6:00accept text markdown. Now, you have to

6:00accept text markdown. Now, you have to actually do this on your website. This

6:01actually do this on your website. This

6:01actually do this on your website. This isn't just something that I can say,

6:03isn't just something that I can say,

6:03isn't just something that I can say, "Oh, yeah, go throw this at the end.

6:05"Oh, yeah, go throw this at the end.

6:05"Oh, yeah, go throw this at the end. It's done for you." It actually takes a

6:07It's done for you." It actually takes a

6:07It's done for you." It actually takes a lot of work, and it's very important

6:09lot of work, and it's very important

6:09lot of work, and it's very important that you actually have parity between

6:10that you actually have parity between

6:10that you actually have parity between the HTML version and the markdown

6:13the HTML version and the markdown

6:13the HTML version and the markdown version. So, what we're going to do is

6:14version. So, what we're going to do is

6:14version. So, what we're going to do is we're going to copy this exact thing

6:16we're going to copy this exact thing

6:16we're going to copy this exact thing over again.

6:17over again.

6:17over again. And we're going to go to the bottom

6:18And we're going to go to the bottom

6:18And we're going to go to the bottom here, and we're going to paste it back

6:19here, and we're going to paste it back

6:19here, and we're going to paste it back in. Okay? This is Vercel's. This is not

6:21in. Okay? This is Vercel's. This is not

6:21in. Okay? This is Vercel's. This is not our own, but I can also put our own on

6:23our own, but I can also put our own on

6:23our own, but I can also put our own on here, and it will show you exactly the

6:24here, and it will show you exactly the

6:24here, and it will show you exactly the same thing. Let's see what we get. Is it

6:27same thing. Let's see what we get. Is it

6:27same thing. Let's see what we get. Is it going to look like the Matrix part two?

6:29going to look like the Matrix part two?

6:29going to look like the Matrix part two? No. It's actually going to look like

6:32No. It's actually going to look like

6:32No. It's actually going to look like markdown, which is really important

6:33markdown, which is really important

6:33markdown, which is really important because if you think about it, AI

6:35because if you think about it, AI

6:35because if you think about it, AI crawlers and how we use AI in general is

6:38crawlers and how we use AI in general is

6:38crawlers and how we use AI in general is we try not to blow the context window,

6:40we try not to blow the context window,

6:40we try not to blow the context window, which if you want to know how that

6:41which if you want to know how that

6:41which if you want to know how that works, it basically means the more

6:43works, it basically means the more

6:43works, it basically means the more information you put into AI,

6:45information you put into AI,

6:45information you put into AI, generally the worse it gets.

6:48generally the worse it gets.

6:48generally the worse it gets. Obviously, there's a there's a sweet

6:50Obviously, there's a there's a sweet

6:50Obviously, there's a there's a sweet spot um around I think it's like 20% of

6:53spot um around I think it's like 20% of

6:53spot um around I think it's like 20% of the actual context window.

6:54the actual context window.

6:54the actual context window. Uh depends on every single model is

6:56Uh depends on every single model is

6:56Uh depends on every single model is different, but as a rough idea. So,

6:59different, but as a rough idea. So,

6:59different, but as a rough idea. So, instead of having all this crap where it

7:00instead of having all this crap where it

7:00instead of having all this crap where it just bloats that context window when

7:02just bloats that context window when

7:02just bloats that context window when things are crawling,

7:04things are crawling,

7:04things are crawling, you get this where it tells you exactly

7:06you get this where it tells you exactly

7:06you get this where it tells you exactly what you need to know. And more

7:08what you need to know. And more

7:08what you need to know. And more importantly with Vercel, they actually

7:10importantly with Vercel, they actually

7:10importantly with Vercel, they actually did a uh a little teardown of how this

7:12did a uh a little teardown of how this

7:12did a uh a little teardown of how this actually works.

7:14actually works.

7:14actually works. But the most interesting thing was that

7:16But the most interesting thing was that

7:16But the most interesting thing was that it was 3 KB,

7:18it was 3 KB,

7:18it was 3 KB, so a 99.37%

7:20so a 99.37%

7:20so a 99.37% reduction in payload size instead of 500

7:23reduction in payload size instead of 500

7:23reduction in payload size instead of 500 KB.

7:25KB.

7:25KB. This is super important. Um but what I

7:27This is super important. Um but what I

7:27This is super important. Um but what I will say, the pitfall that most people

7:29will say, the pitfall that most people

7:29will say, the pitfall that most people fall into if they are doing this for

7:30fall into if they are doing this for

7:30fall into if they are doing this for their own website is the fact that there

7:33their own website is the fact that there

7:33their own website is the fact that there isn't parity. So, if you get a 1 KB

7:36isn't parity. So, if you get a 1 KB

7:36isn't parity. So, if you get a 1 KB payload, but it actually only has like

7:38payload, but it actually only has like

7:38payload, but it actually only has like half of the information of the page,

7:40half of the information of the page,

7:40half of the information of the page, that's far worse than just using the

7:42that's far worse than just using the

7:42that's far worse than just using the original HTML. So, what you've got to

7:44original HTML. So, what you've got to

7:44original HTML. So, what you've got to make sure that you do is that the

7:46make sure that you do is that the

7:46make sure that you do is that the markdown version

7:48markdown version

7:48markdown version is in parity with the HTML version. And

7:51is in parity with the HTML version. And

7:51is in parity with the HTML version. And in some cases, you need to expand

7:53in some cases, you need to expand

7:53in some cases, you need to expand things. So, like for example, an FAQ

7:54things. So, like for example, an FAQ

7:55things. So, like for example, an FAQ section, if it's inside of a component,

7:57section, if it's inside of a component,

7:57section, if it's inside of a component, then you need to make sure that that FAQ

7:59then you need to make sure that that FAQ

7:59then you need to make sure that that FAQ actually gets brought into markdown in a

8:01actually gets brought into markdown in a

8:01actually gets brought into markdown in a way that's nice.

8:03way that's nice.

8:03way that's nice. There's loads of intricacies depending

8:04There's loads of intricacies depending

8:05There's loads of intricacies depending on what you're doing here, and I can

8:06on what you're doing here, and I can

8:06on what you're doing here, and I can talk your ear off from all the different

8:08talk your ear off from all the different

8:08talk your ear off from all the different ways that you can do this. But, the best

8:10ways that you can do this. But, the best

8:10ways that you can do this. But, the best way to do this is just giving us a

8:12way to do this is just giving us a

8:12way to do this is just giving us a shout, and we can talk you through it.

8:14shout, and we can talk you through it.

8:14shout, and we can talk you through it. Finally, let me show you a couple more

8:16Finally, let me show you a couple more

8:16Finally, let me show you a couple more things. Um so, this is Tetris. This is

8:19things. Um so, this is Tetris. This is

8:19things. Um so, this is Tetris. This is Wikipedia. I'm sure you've seen this

8:21Wikipedia. I'm sure you've seen this

8:21Wikipedia. I'm sure you've seen this before. However, something you probably

8:22before. However, something you probably

8:22before. However, something you probably never thought about is why did Wikipedia

8:25never thought about is why did Wikipedia

8:25never thought about is why did Wikipedia end up doing so well in the first place?

8:27end up doing so well in the first place?

8:28end up doing so well in the first place? And why does it appear so high on

8:29And why does it appear so high on

8:29And why does it appear so high on Google? And the reason being, one of the

8:31Google? And the reason being, one of the

8:31Google? And the reason being, one of the many reasons being here, is that if you

8:34many reasons being here, is that if you

8:34many reasons being here, is that if you look at this on the left-hand side, this

8:37look at this on the left-hand side, this

8:37look at this on the left-hand side, this is a table of contents. And if you look,

8:39is a table of contents. And if you look,

8:39is a table of contents. And if you look, we have an unordered list, and then we

8:42we have an unordered list, and then we

8:42we have an unordered list, and then we have the list items. And you can see

8:43have the list items. And you can see

8:43have the list items. And you can see table of content. So, list item, list

8:46table of content. So, list item, list

8:46table of content. So, list item, list item, list item. It's all semantically

8:49item, list item. It's all semantically

8:49item, list item. It's all semantically correct, which basically just means it's

8:50correct, which basically just means it's

8:50correct, which basically just means it's it's the way that HTML should be

8:52it's the way that HTML should be

8:52it's the way that HTML should be written. It's the way that

8:54written. It's the way that

8:54written. It's the way that computers can easily interpret what's

8:55computers can easily interpret what's

8:56computers can easily interpret what's actually going on on the screen.

8:57actually going on on the screen.

8:57actually going on on the screen. And there's not a tremendous amount of

8:59And there's not a tremendous amount of

8:59And there's not a tremendous amount of JavaScript being fired here. So,

9:01JavaScript being fired here. So,

9:01JavaScript being fired here. So, whenever we're building something like a

9:02whenever we're building something like a

9:02whenever we're building something like a blog, you're going to make sure that you

9:04blog, you're going to make sure that you

9:04blog, you're going to make sure that you have a table of contents that matches,

9:06have a table of contents that matches,

9:06have a table of contents that matches, kind of similar to Wikipedia, but you

9:08kind of similar to Wikipedia, but you

9:08kind of similar to Wikipedia, but you know, very very similarly, you don't

9:10know, very very similarly, you don't

9:10know, very very similarly, you don't necessarily want to have all the

9:11necessarily want to have all the

9:11necessarily want to have all the JavaScript, or it should still run and

9:13JavaScript, or it should still run and

9:13JavaScript, or it should still run and be semantically correct without

9:15be semantically correct without

9:15be semantically correct without JavaScript. So, all of these different

9:17JavaScript. So, all of these different

9:17JavaScript. So, all of these different little bits and pieces add up. Um last

9:20little bits and pieces add up. Um last

9:20little bits and pieces add up. Um last one I want to show you as well is if we

9:22one I want to show you as well is if we

9:22one I want to show you as well is if we go back into here. So, again, we're

9:23go back into here. So, again, we're

9:23go back into here. So, again, we're doing stuff that's not dev. Um we're

9:25doing stuff that's not dev. Um we're

9:25doing stuff that's not dev. Um we're going to right-click. We're going to hit

9:27going to right-click. We're going to hit

9:27going to right-click. We're going to hit inspect. Don't need a developer involved

9:29inspect. Don't need a developer involved

9:29inspect. Don't need a developer involved to do this. You just literally click

9:31to do this. You just literally click

9:31to do this. You just literally click into this thing on the left. Doesn't

9:32into this thing on the left. Doesn't

9:32into this thing on the left. Doesn't matter where you click. Try not to click

9:34matter where you click. Try not to click

9:34matter where you click. Try not to click a a link. Just try to click anywhere in

9:36a a link. Just try to click anywhere in

9:36a a link. Just try to click anywhere in here, and press command F or control F

9:38here, and press command F or control F

9:38here, and press command F or control F if you're on Windows and type JSON, j s

9:42if you're on Windows and type JSON, j s

9:42if you're on Windows and type JSON, j s o n.

9:43o n.

9:43o n. Now, what you're looking for

9:45Now, what you're looking for

9:45Now, what you're looking for is JSON-LD on the page. So, let's have a

9:48is JSON-LD on the page. So, let's have a

9:48is JSON-LD on the page. So, let's have a quick look. This isn't what I'm looking

9:49quick look. This isn't what I'm looking

9:49quick look. This isn't what I'm looking for. Let me have a look.

9:51for. Let me have a look.

9:51for. Let me have a look. This is what I'm looking for. You see

9:53This is what I'm looking for. You see

9:53This is what I'm looking for. You see breadcrumb JSON-LD. So, pop this open

9:56breadcrumb JSON-LD. So, pop this open

9:56breadcrumb JSON-LD. So, pop this open and you can see the information about

9:57and you can see the information about

9:57and you can see the information about the breadcrumb inside of here.

9:59the breadcrumb inside of here.

9:59the breadcrumb inside of here. Um let's have a look for another one.

10:01Um let's have a look for another one.

10:01Um let's have a look for another one. Okay.

10:03Okay.

10:03Okay. Collection page JSON-LD for blog. Okay,

10:06Collection page JSON-LD for blog. Okay,

10:06Collection page JSON-LD for blog. Okay, great. This is showing me what's

10:08great. This is showing me what's

10:08great. This is showing me what's actually on the page from a JSON-LD

10:09actually on the page from a JSON-LD

10:10actually on the page from a JSON-LD perspective. I understand what's going

10:11perspective. I understand what's going

10:11perspective. I understand what's going on here and by proxy, a computer

10:13on here and by proxy, a computer

10:13on here and by proxy, a computer understands it, too.

10:15understands it, too.

10:15understands it, too. So, this is really important uh to show

10:18So, this is really important uh to show

10:18So, this is really important uh to show essentially that you know what's going

10:20essentially that you know what's going

10:20essentially that you know what's going on on the page and you're presenting

10:21on on the page and you're presenting

10:21on on the page and you're presenting that to Google. You're presenting that

10:22that to Google. You're presenting that

10:22that to Google. You're presenting that to all these different AI crawlers. It's

10:24to all these different AI crawlers. It's

10:24to all these different AI crawlers. It's really helpful to give some rich

10:26really helpful to give some rich

10:26really helpful to give some rich structured data.

10:29structured data.

10:29structured data. Final thing that's worth doing here is

10:31Final thing that's worth doing here is

10:31Final thing that's worth doing here is there is a JSON validator from Google.

10:34there is a JSON validator from Google.

10:34there is a JSON validator from Google. Um I won't show it in this session in

10:36Um I won't show it in this session in

10:36Um I won't show it in this session in particular, but you should always just

10:37particular, but you should always just

10:37particular, but you should always just check at one level that the JSON is

10:41check at one level that the JSON is

10:41check at one level that the JSON is valid. Um I know there's a couple in

10:43valid. Um I know there's a couple in

10:43valid. Um I know there's a couple in here where we need to do a couple of

10:44here where we need to do a couple of

10:44here where we need to do a couple of bits of tweaking to make sure that the

10:45bits of tweaking to make sure that the

10:45bits of tweaking to make sure that the JSON is valid, but it's always important

10:48JSON is valid, but it's always important

10:48JSON is valid, but it's always important to do that. And we can talk a little bit

10:49to do that. And we can talk a little bit

10:50to do that. And we can talk a little bit more about that in the future if it's

10:51more about that in the future if it's

10:51more about that in the future if it's particularly interesting to you.

10:53particularly interesting to you.

10:53particularly interesting to you. But, I hope this gives you a rough idea

10:55But, I hope this gives you a rough idea

10:55But, I hope this gives you a rough idea of everything you can get started with.

10:56of everything you can get started with.

10:56of everything you can get started with. This is just kind of like the the

10:58This is just kind of like the the

10:58This is just kind of like the the scratching the surface of what AEO, SEO,

11:02scratching the surface of what AEO, SEO,

11:02scratching the surface of what AEO, SEO, uh you know, all of these different

11:03uh you know, all of these different

11:03uh you know, all of these different functionalities. Uh but, what I want to

11:05functionalities. Uh but, what I want to

11:05functionalities. Uh but, what I want to do is is have more deep dives about this

11:08do is is have more deep dives about this

11:08do is is have more deep dives about this and talk more about it in the future if

11:10and talk more about it in the future if

11:10and talk more about it in the future if you're particularly interested. Um

11:12you're particularly interested. Um

11:12you're particularly interested. Um appreciate you watching this the whole

11:13appreciate you watching this the whole

11:13appreciate you watching this the whole way through. Have a great day. Take

11:15way through. Have a great day. Take

11:15way through. Have a great day. Take care.

11:15care.

11:15care. >> [music]

11:16>> [music]

11:16>> [music] >> Bye-bye.